Hero Copy.png

Employer Brand Design System

Hero2x.png
 
 

Walmart’s Design system

The problem:
Teams did not have a design system or style guide of which to base their designs for applications and tools that were associate facing

Across Walmart U.S. we noticed there were dozens of UX teams using different and outdated guidelines to produce associate facing products. This resulted in a disjointed experience for associates (both Corporate and Store employees) when navigating from website to website.

In March of 2018, Walmart’s Global People team launched a rebranded design to highlight their new stamp on the world, titled This Is That Place. Guidelines had been released with a heavy emphasis on print, which were then misinterpreted by many internal UX teams causing a variety of design styles.

The Associate Value Proposition Guidelines for Print

The Associate Value Proposition Guidelines for Print

 

UX Guidelines for Digital Products

This was an opportunity to create a new internal style guide that honored the clean aesthetics of Walmart.com’s 2018 redesign, mixed with the new colors and vibrancy of the Associate Brand Guidelines for Print.

While creating these guidelines, I found it to be extremely important to set a precedent that Walmart internal products would be accessible to users with disabilities and pass ADA Compliance.

Results:

With my existing network at Walmart, I share the guidelines for them to organically spread to the various UX teams across the country.
I experienced widespread adoption and an increase in requests for creative reviews and design consultations from other designers. Most importantly, I’ve seen a shift in the designs of Associate branded products that all follow the same set of design standards that encapsulate this look and feel. The real result: associates expressing genuine excitement when using Walmart branded apps and websites.