Walmart’s Internal Design System
In March of 2018, Walmart’s Global People team launched a rebranded design to highlight their new stamp on the world, titled This Is That Place. Guidelines had been released with a heavy emphasis on print, which were then misinterpreted by many internal UX teams causing a variety of design styles.
The Problem:
Walmart U.S. teams did not have a single design system or style guide for internally facing products. This resulted in inconsistent, disjoined experiences for associates when navigating from website to website.
The Associate Value Proposition Guidelines for Print
UX Guidelines for Digital Products
This was an opportunity to create a new internal style guide that honored the clean aesthetics of Walmart.com’s 2018 redesign, mixed with the new colors and vibrancy of the Associate Brand Guidelines for Print.
While creating these guidelines, I found it to be extremely important to set a precedent that Walmart internal products would be accessible to users with disabilities and pass ADA Compliance.
Results:
With my existing network at Walmart, I share the guidelines for them to organically spread to the various UX teams across the country.
I experienced widespread adoption and an increase in requests for creative reviews and design consultations from other designers.
I’ve seen a shift in the designs of Associate-Branded products that all follow the same set of design standards that encapsulate this look and feel.
As a bonus: It brought me so much joy when I would meet associates and they would express genuine excitement for the new look and feel of Walmart branded apps and websites.