Staking dashboards for Blockdaemon
Blockdaemon is the leading blockchain infrastructure platform, powering web3 services for some of the largest financial institutions globally.
With Blockdaemon’s Staking Solutions, Blockdaemon’s clients are able to earn a return (APY) on their cryptocurrency assets.
Usable and helpful dashboards are crucial for the success of the Staking Solutions product.
The problem:
Blockdaemon was operating four separate staking dashboards that were all wildly different from one another. This lead to a decrease in dashboard usage due to clients struggling to find key features and data.
The goal: To unify product features for all dashboards so that clients know where they can expect to find the useful data they need.
Overview:
Lead designer on the project
September 2023
Project Length: 2 Months+, In Progress
Key competencies for this project:
UI Design | UX Design | Competitive Research | User Research
The process
I gained a strong understanding how Polygon staking works, and how it differs from our 2 most popular staking protocols: Ethereum & Solana.
Next, I completed competitive analyses of dashboards and staking journeys of other institutional staking companies such as Figment and Kiln.
3. I then audited our current dashboard experiences - noted where could we improve, and what IA could be unified within the dashboards. I used these audits to drive discussion around where we could place our efforts in the upcoming weeks.
Existing dashboards in production with differences in protocols highlighted
I used wireframes to gather which data points could be used across multiple protocol dashboards
4. I designed "Good/Better/Best” wireframes to lead discussions on how design could push this dashboard forward within the time and engineering constraints. As a product and design group, we decided that minimal, yet impactful improvements from the “Good” option would be the best for the business at this time - to increase revenue while not delaying the release of this protocol.
The process part 2: High Fidelity
I met with engineering leads frequently throughout the process to ensure alignment on what content could be surfaced as well as to gain further understanding and clarification on the Polygon protocol’s requirements.
Many of the components you see here exist in our new design system, with only minor modifications needed to achieve the desired look and feel.
Frequent check-ins with the product managers aided in the iterations shown below. We aligned on primary vs secondary actions as well as information hierarchy.
You’ll note in the carousel below how the dashboard updates in each version based on the growing product requirements.
Conclusions:
While this is still a developing project, there have been some insightful takeaways from it:
Understanding how much redesign is truly required for business needs. While a complete redesign would be fun and exciting, I was able to save time and resources by narrowing down the most impactful improvements that could be made the most quickly. Launching this staking dashboard by the end of 2023 is crucial to achieve our OKRs of increasing staking revenue.
There’s a delicate balance between IA, UX and UI when dealing with information-dense screens that need to be read, digested, and easily acted upon.
Come back in a few months to see the final designs :)