Manage Auto Refill for Blink Health
The problem:
Approximately 82% of eligible prescriptions opt into auto refill.
however, about 10% of patients unenroll due to reasons which include having more medication than they need at the time.
My Role:
Sole product designer, in charge of design for the Patient Experience as well as the Pharmacy Software to handle the refill management. I worked with 2 separate teams of product managers, engineers, QA analysts and leadership to see this through from concept / wireframe to launch.
Initial experience.
Patients only had the option to cancel auto-refill from the web and mobile app if they did not want medications to be ordered on schedule.
Key Considerations
Patients who are enrolled in auto-refill have a 2x higher fill rate than patients not enrolled.
Orders are placed over 10 days before a patient will receive their medication in the mail via USPS. It was important to be transparent about the timing and make it easy for patient’s to modify their order dates appropriately.
Results:
I used low fidelity wireframes to guide conversations with product managers, engineers and leadership to make decisions on key features we would include and potential functionality. This led to greater team alignment and smoother design handoff than we as a team had previously.